To create a legacy of honesty, artisans and value systems and to create Sustainable art forms which are affordable at competitive pricing.
Aujjessa or “Ojas” in Sanskrit means which grows, which has strong power within. Our Brand slogan is “Stitching Dreams into Reality” We are a woman wear brand, started out of a passion to build a brand which will not only be based on exploring creativity out of traditional crafts of India but also to work on humanitarians ground to provide employment to underprivileged artisans.
We offer a collection of Indian and western wear, which can create outstanding fashion statement as well as social status. With our creativity and an eye for fashion detailing, we always strive to introduce more fashionable and appealing attires in our collection from time.
Aujjessa was established in 2011 by Aishwarya Priyadarshini
Aujjessa or “Women of Victory” was established in the year 2011 by Aishwarya Priyadarshini who is a Design alumnus of AJP school of Design with MBA in Marketing. She started this Brand with the mission to fulfil the aspiration and dreams of artisans engaged in Hand made apparels. Her dedication and hard work led her to take this brand as a success story and recognized in the list of temple of Education, Aujjessa has been incubated at Indian Institute of Management, Bangalore and Indian School of Business, Mohali.
Made In India
We ensure to offer a collection of Made in India with quality products by employing under privileged artisans, which can create outstanding fashion statement as well as social status. With our creativity and an eye for fashion detailing, we always strive to introduce more fashionable and appealing attires in our collection from time to time. With time brand has emerged itself into Western formal wear and Imitation jewelry online. We proudly position ourselves for the need of Young modern Indian women.
How we do it
We started this brand by selling Sarees derived from crafts from Kolkata with Kantha work, Parsi embroidery, and Rabari work from Kutch, Later added Zardosi work from Agra, Bareilly, and Delhi, Chanderis and Silks from Maheshwar, Pochampally and Banaras, Hand block prints from Jaipur, Kalamkari from Hyderabad.
We used these traditional needles and woven arts and tried to convert them into other categories to give the brand a more contemporary look to meet today’s demand by introducing Palazzo Kurta Set, Women Cotton Trousers, Salwar Suit sets, Rayon Kurtis, Festive Kurtis, Western formal wear, Cigarette Pants, and Night Suits / Lounge wear by using imprints of these beautifully handcrafted arts from lanes of Bagru and Sanganer. We also have a huge demand for Banaras silk Dupattas.